Unlock the Secret to Finding Low-Competition Keywords in Your Niche

1. Understand the concept of low-competition keywords

Low-competition keywords are search terms where not many websites are targeting the same keywords. These keywords have less competition, which makes it easier to rank for them.

Unlike high-competition keywords with a higher search volume, low-competition keywords usually have fewer searches. However, they can be valuable for SEO purposes, as ranking for them might bring you more targeted traffic.

2. Identify your niche

Before finding keywords, it’s crucial to define your niche. Your niche is the market segment you want to target. It could be a specific industry, product, or service category.

For example, let’s say you’re an eco-friendly living coach. Your niche is eco-friendly living, so you should focus on creating content related to sustainable home decor, low-waste cooking, and zero-waste living tips.

3. Use a keyword research tool

Keyword research tools like Ahrefs, SEMrush, and Moz Keyword Explorer help you find low-competition keywords. They provide valuable information like the search volume and the number of websites targeting the keyword.

Example:

Using Moz Keyword Explorer, we can find low-competition keywords related to eco-friendly living. For example, “sustainable home decor” has a search volume of 10 and 4,800 websites targeting it.

4. Check keyword difficulty

Keyword difficulty measures how hard it is to rank for a keyword. Tools like Ubersuggest or Ahrefs Keyword Explorer provide the difficulty score. The lower the score, the easier it is to rank.

Example:

A keyword like “home eco-friendly lighting” has a difficulty score of 23. However, a keyword like “eco-friendly home decor” has a difficulty score of only 8. This makes it easier to rank for “eco-friendly home decor” than “home eco-friendly lighting”.

5. Refine your keyword list

After finding your low-competition keywords, refine them further. Look for long-tail keywords, which are longer and more specific. Long-tail keywords usually have fewer searches but have less competition.

For example, instead of targeting “home lighting ideas”, you could target “DIY eco-friendly home lighting ideas”.

6. Monitor your progress

It’s essential to monitor your keywords’ search volume and competition regularly. Check your rankings in Google Search Console and use tools like Ubersuggest to track your progress.

Keep refining your keywords and content to make the most of your efforts and improve your website’s performance.

7. Use other tools to your advantage

In addition to keyword research tools, you can also use other tools like Google Trends or the Google Keyword Planner to find low-competition keywords. These tools allow you to find trends and discover new keywords related to your niche.

For example, by using Google Trends, you might find that there’s a growing interest in topics like “zero-waste kitchen” or “upcycling DIY projects”.

8. Optimize your content

Once you’ve found your low-competition keywords, focus on creating high-quality content that addresses your target keywords. Use tools like Grammarly or Hemingway App to improve the quality of your content.

Ensure your content is well-organized, easy to understand, and engaging. Use SEO best practices like using header tags, internal links, and structured data to optimize your content for search engines.