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– Ensure the content is SEO-friendly, including relevant keywords.

Top SEO metrics bloggers should track

1. Page Views

Page views are one of the most fundamental SEO metrics bloggers should track. They indicate how many times a page has been accessed by readers. By analyzing page views, you can understand which content pieces are driving the most traffic and optimizing your blog accordingly.

A great example of a high-performing content piece with page views is a blog post by Neil Patel on “20 SEO Techniques Every Blogger Should Know.”

2. Bounce Rate

Bounce rate is another crucial SEO metric to track for bloggers. It measures the percentage of visitors who leave your website immediately after visiting just one page. Low bounce rate indicates that visitors are engaged with your content, while a high bounce rate may suggest that your content is irrelevant or poorly optimized.

A good bounce rate is typically below 50%, according to Google’s guidelines.

3. Time on Page

Time on page is an excellent metric to track, as it indicates how long readers spend on your blog posts or pages. This can help you understand how engaging your content is and what areas you need to improve in order to keep readers interested.

A good time on page average for a blog post is between 2 to 3 minutes, according to research from Crazy Egg.

4. Organic Search Traffic

Organic search traffic is a crucial metric for bloggers to track. It measures the amount of traffic your blog receives from unpaid or organic search results. By tracking this metric, you can optimize your content to rank better on search engines and attract more organic traffic.

A good organic search traffic average is typically around 30-50% of your total traffic, according to Ahrefs.

5. Social Media Referrals

Social media referrals are another important metric to track for bloggers. They indicate how many people visit your blog via social media links. Tracking this metric can help you understand which social media platforms are driving the most traffic to your blog and optimize your social media strategy accordingly.

A good social media referral rate is typically around 15-20%, according to a study by BuzzSumo.

6. Referral Traffic

Referral traffic is another essential metric for bloggers to track. It measures the amount of traffic your blog receives from other websites or third-party sites. By tracking this metric, you can optimize your content to attract more referral traffic and build valuable partnerships with other bloggers.

A good referral traffic rate is typically around 10-20%, according to a study by WordStream.