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Introduction to Finding Trending Topics with SEO Potential

Trending topics hold the power to significantly impact your SEO performance. If you want to make a mark in the competitive SEO landscape, understanding trending topics is a must.

However, not every trending topic has SEO potential. Identifying the ones that are both popular and search engine friendly is crucial. Here is a step-by-step guide on how to find trending topics that have SEO potential.

1. Monitor Current Trending Topics on Social Media

While social media platforms like Facebook, Twitter, and Reddit can provide insights into trending topics, they’re not solely focused on SEO. However, they can be a valuable indicator of topics that are popular among the masses and can have SEO potential.

Example: A viral TikTok dance challenge, for example, #CornPopChallenge, surged in popularity but wasn’t necessarily search engine-friendly.

2. Analyze Google Trends Data

Google Trends provides a comprehensive view of how frequently a term is searched. It can also reveal the upward trend or decline of a keyword. If the upward trend is strong and shows a potential decline, it’s an indication of a topic with high SEO potential.

Example: The search term “DIY solar panel” has been on a steady upward trend, suggesting a growing interest in this topic and high SEO potential.

3. Use Keywords Research Tools

Tools like Ahrefs, SEMrush, and Moz Keyword Explorer can help you identify trending topics with SEO potential. They provide data on how a keyword ranks in search results, its search volume, and competition.

Example: SEMrush reveals that the keyword “best home workout equipment” has a moderate search volume and a low competition, making it an excellent topic for an SEO campaign.

4. Explore Long-Tail Keywords

Long-tail keywords tend to have less competition and are less popular compared to short-tail keywords. However, they can be a goldmine of trending topics with SEO potential. Long-tail keywords typically have fewer than three words and are highly specific.

Example: The long-tail keyword “best home workout equipment for seniors” has low competition and high search volume, making it a perfect topic for an SEO campaign.

5. Use News Aggregators and Press Release Databases

News aggregators like Google News, and press release databases like PRWeb provide insights into breaking news and trending topics. By monitoring these platforms, you can identify topics that are gaining significant traction and have SEO potential.

Example: A recent press release about the advancements in home workout equipment for seniors highlighted the topic’s growing interest.

6. Consider Your Competitors

By analyzing your competitors’ content and their keyword targeting, you can identify trending topics with SEO potential. This can help you avoid topics that are already saturated and instead target those with high potential.

Example: Analyzing your competitor’s content reveals that “best home workout equipment” is a trending topic with high SEO potential, as it is a topic they’ve targeted.

7. Monitor Niche and Micro-niche Topics

Niche and micro-niche topics can have a significant impact on SEO performance. By targeting these topics, you can gain a competitive edge in your niche, making them a valuable area to explore for trending topics with SEO potential.

Example: Targeting niche topics like “best exercise equipment for weight loss” can help you rank high and gain a competitive edge in this niche.

By following these steps, you can identify trending topics with SEO potential and make informed decisions about your SEO campaigns. Remember that not all trending topics have SEO potential, so it’s crucial to carefully analyze the data before investing your resources into them.

Happy optimizing!