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– The content should be targeted towards an SEO specialist.

1. Understanding the Importance of Manual SEO Site Audits

Manual SEO site audits are essential for identifying and rectifying technical, on-page, and off-page issues that impact the website’s performance and ranking in search engines.

Why? A manual audit helps in understanding the current SEO state of the site, setting benchmarks for future comparisons, identifying opportunities for improvement, and ensuring compliance with search engine guidelines.

2. Steps to Conduct a Manual SEO Site Audit

To conduct a thorough SEO site audit, follow these steps:

2.1. Audit Your Site’s Technical SEO

1. Check for site speed and mobile-friendliness issues. Use Google’s PageSpeed Insights tool to measure site speed and identify opportunities for improvement. Also, use Google’s Mobile-Friendly Test to check for mobile-friendliness issues.

2. Analyze site architecture and internal linking structure. Use the Site Crawl in Google Search Console and the internal linking report in SEMrush to identify broken links, duplicate content, and identify opportunities for internal linking.

2.2. Analyze Your Site’s On-Page SEO

1. Check for keyword targeting. Use SEMrush’s Keyword Gap, Ahrefs Keyword Explorer, or Google Ads Keyword Planner to identify targeted keywords and competitors’ keywords.

2. Analyze content quality and relevance. Review content for readability, relevance, and unique value. Also, check for duplicate content by using the Site Crawl in Google Search Console and the duplicate content report in SEMrush.

2.3. Audit Your Off-Page SEO

1. Check for backlink quality and diversity. Use Ahrefs and Moz’s backlink analysis tools to identify high-quality backlinks and diversify backlink sources.

2. Analyze backlink anchor text distribution. Use SEMrush’s Backlink Analytics tool to analyze backlink anchor text distribution and optimize it for target keywords.

2.4. Analyze Competitor’s SEO Tactics

1. Identify competitors with a strong SEO presence. Use SEMrush’s Organic Research tool to identify top competitors and compare their SEO performance with your site.

2. Analyze competitor’s on-page and off-page SEO tactics. Use SEMrush’s Keyword Difficulty, Backlink Analytics, and On-Page SEO Checker tools to analyze competitors’ on-page and off-page SEO tactics and identify areas of improvement.

3. Implement SEO Recommendations

After conducting the SEO site audit, implement the identified recommendations and monitor their impact on search engine rankings and site performance. Regularly conduct site audits to stay up-to-date with search engine guidelines and industry best practices.

Remember, SEO site audits are an ongoing process that helps in improving the site’s performance and rankings. Regular audits and monitoring of site performance can help in achieving sustainable SEO success.