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Introduction to Google Discover
Google Discover is a personalized news feed designed to curate a personalized experience for users as they scroll through their mobile devices. It’s part of the Google Feed, which is a collection of personalized content, such as updates from your favorite websites, social media, and apps. This feature is powered by Google’s machine learning algorithms, which use your browsing history, search queries, and app interactions to offer you the content most relevant to your interests.
How Google Discover Affects SEO
Search Engine Optimization (SEO) for blog posts no longer just involves ranking in the traditional search results but also includes ranking in Google Discover. Since this feed can reach millions of users daily, getting featured here is a crucial goal for every content publisher. Here are ways to optimize for Google Discover:
1. Optimize for Mobile-First
The Discover feed is accessed mostly on mobile devices, so it’s important that your blog content is mobile-friendly. This means using a responsive design that adapts to smaller screens, simplifying your design, and ensuring that your text is easily readable. Google’s mobile-friendly test can help you determine if your site is optimized for mobile.
2. Optimize for Core Web Vitals
Google’s Core Web Vitals are a set of real-user metrics that measure how quickly and how smoothly a page loads, how visually stable the content is, and how directly interactive elements respond to user interactions. They are critical to ranking well in Google Discover because they help determine how quickly and smoothly content loads in the feed.
3. Use Structured Data