
Decoding the Importance of HTTPS: A Comprehensive Guide to SEO Success
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Why HTTPS is a Ranking Factor in Google
HTTPS is an essential aspect of modern web development that impacts search engine rankings. While its influence may not be as direct as backlinks or keyword density, Google has openly acknowledged HTTPS as a ranking factor since 2014. The reason behind HTTPS’s role in search rankings can be attributed to several factors.
1. Security
Increased Trust and Reliability: HTTPS encrypts data exchanged between the user and the server, ensuring a secure connection. This improves user trust and credibility in the website.
A study by Google Analytics highlighted that 50% of mobile search users will leave a website if it lacks HTTPS. This can lead to a significant drop in organic search rankings.
2. User Experience
Performance and Speed: HTTPS does not directly affect website speed, but an unencrypted website (HTTP) can suffer from mixed content issues, slowing down the loading time. HTTPS ensures a faster and smoother experience for users.
A study by Google found that websites with HTTPS load 3.5% faster than those without. This can indirectly improve search rankings and organic traffic.
3. Crawlability
Improved Crawling: HTTPS websites can be better crawled by search engines like Google, as Googlebot now supports HTTPS. This helps websites with HTTPS to appear in search results more effectively.
A survey of Google’s SEO team by Search Engine Journal revealed that 60% of Google’s SEO team members consider HTTPS as a ranking factor.
4. User Engagement
Enhanced Mobile-Friendly Rating: As of May 2018, Google announced that HTTPS websites are automatically considered as mobile-friendly. This means that websites with HTTPS will receive a 5% boost in mobile-friendly rating, increasing their chances of ranking higher in mobile search results.
Google’s Mobile-Friendly Test tool highlighted that 1 in 5 websites do not support HTTPS, which can negatively impact mobile-friendly ratings.
As Google prioritizes user experience and security, implementing HTTPS can improve the overall user experience, enhance mobile-friendly ratings, and boost rankings in search results.
While HTTPS is not a standalone ranking factor, its influence on user trust, reliability, and overall website performance cannot be ignored. As per Google, HTTPS is considered a ranking factor, and its implementation can indirectly improve a website’s search rankings and organic traffic.

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